Michelle Tasic · Senior Creative Director · Experiential · Cinematic Worldbuilding · Human-led AI

I turn ambitious briefs into cinematic, buildable worlds.

Senior creative direction from first proposition and story architecture through visual development, stakeholder alignment and production-aware systems—across cultural destinations, live experiences, entertainment, games and emerging technology.

HQ Worldwide Shows · Electronic Arts · Marvel Studios · SuperSport

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Gold particles emanating from a monumental black cone beside Guggenheim Abu Dhabi at night — HQ Worldwide Shows · Concept development · 2026The EmanationAI-assisted concept-development image · Art-directed by Michelle Tasic

17+years across entertainment and emerging technology

10+creatives led across multidisciplinary work

100+broadcast documentary episodes created and directed

KSA + UAErecent destination concept development

AAA + filmElectronic Arts and Marvel production credits

Current relevance and long-term craft

From destination scale to cinematic detail.

Three destination-scale concepts are followed by career proof across games, film, broadcast and measurable content systems.

AI-assisted concept frame of a black ceremonial cone activating with controlled gold light beside Guggenheim Abu Dhabi

HQ Worldwide Shows / Guggenheim Abu Dhabi2026

Guggenheim Abu Dhabi / Onyx Cone

A six-beat concept sequence connecting architecture, atmosphere, light and aerial behaviour into one controlled ceremonial progression.

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AI-assisted concept frame of a circular light ceremony above a winter gathering in the Qiddiya landscape

HQ Worldwide Shows / Qiddiya Winter Season2026

Qiddiya Winter Season

A connected destination journey from arrival and orientation through discovery, participation, ceremony and night transformation.

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AI-assisted team concept visual of an unbuilt visitor centre on the Taif Escarpment at sunset

JSDC / Dragoman Marketing Management2025

Taif Escarpment Experience Centre

A team-developed, pitch-winning concept for introducing the Taif Escarpment through one physical, human and digital visitor journey. The project remains unbuilt.

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Career proof

Games. Film. Broadcast. Measurable systems.

Historically accurate roles and outcomes, with contextual or representative imagery labelled plainly.

Electronic ArtsCinematic & Storyboard Artist Marvel StudiosPrevisualisation Artist · Contract Lions4Life / SuperSportCreative Director & Producer TPN Credit BureauCreative & Social Media Director

All seven evidence-led cases

Independent concept studies

Original worlds, built as systems.

Four of six flagship studies show how a central idea becomes a sequence, a visual language and a production-aware world. Further explorations remain available in a quieter R&D Archive.

AI-assisted concept-development image of two fictional young women sharing a relaxed moment beside a vividly coloured outdoor basketball court at night

Independent Concept Study · Self-initiated · Uncommissioned · Unbuilt

New Frequency

A locally adaptable campaign anthology for night sport, movement, social space and analogue memory

Open study

AI-assisted concept-development image of a fictional young skateboarder landing a trick inside a vast concrete parking structure

Independent Concept Study · Self-initiated · Uncommissioned · Unbuilt

03:17 — After Dark

A speculative editorial study of Saudi youth culture after sunset

Open study

AI-assisted concept-development image of a monumental dark building awakening through bands of amber light at night

Independent Concept Study · Self-initiated · Uncommissioned · Unbuilt

House of Light

A landscape-scale night ritual initiated by one human trace

Open study

AI-assisted concept-development image of a frontal blue-and-gold mechanical angel with articulated wing-like limbs and ceremonial armour

Independent Concept Study · Self-initiated · Uncommissioned · Unbuilt

Machine Angels

A mythic machine species designed from character scale to inhabited civic monument

Open study

Explore the six flagships

Showreel / Role context

The work moves. The credits stay clear.

The showreel opens on YouTube without autoplay. This role key clarifies the contribution behind the selected work.

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HQ Worldwide Shows: Creative development / Experience architecture / AI visual direction
Electronic Arts: Cinematic & Storyboard Artist
Marvel Studios: Previsualisation Artist · Contract
Lions4Life / SuperSport: Creative Director & Producer

Leadership practice

Big vision. Production clarity.

I work where story, spatial thinking, moving image and emerging tools need to become one coherent direction.

Experiential creative direction

Audience journeys, story architecture and executive-ready experience worlds.

Human-led AI visual direction

Fast visual exploration with authorship, cultural judgement and continuity held by a director.

Cinematic previsualisation

Camera, action, interface and emotional rhythm resolved before production.

Creative systems

Formats, workflows and presentation structures that teams can use repeatedly.

Leadership

How I lead the work.

I am a Senior Creative Director, AI Visual Director and Story Architect with more than 17 years across film, AAA games, broadcast, live experiences and emerging technology.

I shape the central idea, narrative, visual language and working system that lets specialist teams and stakeholders move forward together. I use AI as a directed development instrument - never as a substitute for authorship, cultural judgement or craft.

Recent HQ Worldwide Shows imagery is clearly labelled as AI-assisted concept development. Historical roles and representative images are identified without title inflation.

About my practice

Senior roles · Selected engagements · Global briefs

Discuss a role or project.

Open to appropriate senior employment, selected project engagements and international collaboration.

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