01HQ Worldwide Shows / Guggenheim Abu Dhabi2026
Guggenheim Abu Dhabi / Onyx Cone
A six-beat concept sequence connecting architecture, atmosphere, light and aerial behaviour into one controlled ceremonial progression.
Read the case study M/T — Imagination navigation system
Creative direction / Worlds with feeling
Michelle Tasic
Beyond what is. Into what could be.
Choose your destination
01 — The imagination / Michelle Tasic
Michelle Tasic · Senior Creative Director · Experiential · Cinematic Worldbuilding · Human-led AI
Imagine the impossible.
Make it real.
I turn ambitious briefs into cinematic, buildable worlds. Creative direction, story and human-led AI—from the first spark to experiences people step inside.
HQ Worldwide Shows · Electronic Arts · Marvel Studios · SuperSport
An experiment in possibilityMichelle Tasic / Creative direction
The imagination engine
Thought takes form.
A living study in story, space & transformation.
One idea. Infinite possible worlds.
Every world begins with a what if.
An instinct. An image. A beautiful impossibility. Follow the idea before it has a name.
Explore Machine AngelsA real-time sculpture surrounded by selected AI-assisted concept artwork. Independent studies and unbuilt destination concepts; individual authorship and team credits are detailed in each study.
17+years across entertainment and emerging technology
10+creatives led across multidisciplinary work
100+broadcast documentary episodes created and directed
KSA + UAErecent destination concept development
AAA + filmElectronic Arts and Marvel production credits
02 / Selected work — Current relevance and long-term craft
From destination scale to cinematic detail.
Three destination-scale concepts are followed by career proof across games, film, broadcast and measurable content systems.
01
02HQ Worldwide Shows / Qiddiya Winter Season2026
Qiddiya Winter Season
A connected destination journey from arrival and orientation through discovery, participation, ceremony and night transformation.
Read the case study
03JSDC / Dragoman Marketing Management2025
Taif Escarpment Experience Centre
A team-developed, pitch-winning concept for introducing the Taif Escarpment through one physical, human and digital visitor journey. The project remains unbuilt.
Read the case studyCareer proof
Games. Film. Broadcast. Measurable systems.
Historically accurate roles and outcomes, with contextual or representative imagery labelled plainly.
The World Atlas / Independent concept studies
Some worlds deserve
to be stepped into.
01—06 / Original worlds
Six flagship studies show how a central idea becomes a sequence, a visual language and a production-aware world. Further explorations remain available in a quieter R&D Archive.
01 / 06
Cultural Campaign / Fashion Film / Youth & Music Visual Direction
New Frequency
A locally adaptable campaign anthology for night sport, movement, social space and analogue memory
Explore New FrequencyShowreel / Role context
The work moves. The credits stay clear.
The showreel opens on YouTube without autoplay. This role key clarifies the contribution behind the selected work.
Watch showreel- HQ Worldwide Shows
- Creative development / Experience architecture / AI visual direction
- Electronic Arts
- Cinematic & Storyboard Artist
- Marvel Studios
- Previsualisation Artist · Contract
- Lions4Life / SuperSport
- Creative Director & Producer
Michelle Tasic / The creative practiceFour disciplines. One direction.
Big vision. Production clarity.
The architecture
of a feeling.
I work where story, spatial thinking, moving image and emerging tools become one coherent direction.
Select a discipline. Watch the idea take shape.
Narrative / Creative direction
Find the thread that holds a world together.
Story architecture gives an ambitious brief its emotional centre: a clear proposition, a point of view and an audience journey.
Explore selected workFrom intuition to experience.
A study in the relationship between imagination and structure.
Let’s build a world05 / The person behind the worlds
How I lead the work.
I am a Senior Creative Director, AI Visual Director and Story Architect with more than 17 years across film, AAA games, broadcast, live experiences and emerging technology.
I shape the central idea, narrative, visual language and working system that lets specialist teams and stakeholders move forward together. I use AI as a directed development instrument - never as a substitute for authorship, cultural judgement or craft.
Recent HQ Worldwide Shows imagery is clearly labelled as AI-assisted concept development. Historical roles and representative images are identified without title inflation.
About my practiceSenior roles · Selected engagements · Global briefs
A new world starts
with a conversation.
Open to appropriate senior employment, selected project engagements and international collaboration.
Start the conversation