Michelle Tasic

06 · Broadcast / Social / Live

Lions4Life / SuperSport

100+ Episode Sports Documentary Format

A repeatable 5-7 minute documentary format that humanised elite players across broadcast, social and live channels.

Relationship
Created and produced through GreenSmile Productions
My role
Creative Director & Producer
Year
2011-2017
Project status
Produced broadcast and digital series
Deliverables
More than 100 short-form documentary episodes, repeatable production format and cross-channel extensions
Team / collaborators
GreenSmile Productions team, athletes and broadcast partners; detailed episode credits not supplied for publication
AI-assisted Lions4Life title treatment over a Johannesburg skyline with a rugby ballAI-assisted representative title treatment - not original historical broadcast material
AI-assisted representative title treatment - not original historical broadcast material
AI-assisted representative visual of a Lions rugby match under stadium lights
Match day / The series' competitive worldAI-assisted representative visual - not an authenticated Lions4Life broadcast still
AI-assisted representative visual of Lions supporters waving red flags in the stands
Supporters / The community around the teamAI-assisted representative visual - not an authenticated Lions4Life broadcast still
AI-assisted representative aerial visual of a night rugby match in a packed stadium
Stadium / Match-day scale and atmosphereAI-assisted representative visual - not an authenticated Lions4Life broadcast still
AI-assisted representative visual of Lions players sharing a candid moment
Access / Personality beyond match performanceAI-assisted representative visual - not an authenticated Lions4Life broadcast still
AI-assisted representative visual of a rugby scrum during a Lions match
Competition / Collective pressure and performanceAI-assisted representative visual - not an authenticated Lions4Life broadcast still
AI-assisted representative visual of a Lions rugby team gathered in a locker room
Behind the scenes / Team ritual and preparationAI-assisted representative visual - not an authenticated Lions4Life broadcast still

Brief

What had to be solved

The franchise needed a durable way to deepen supporter connection within broadcast schedules and across social channels, without rebuilding the production model for every episode.

My contribution

What I did

I created and directed the Lions4Life format and produced more than 100 episodes. I established the editorial rhythm, lean production workflow and cross-channel system used to turn athlete access and supporter stories into a repeatable programme.

Key decisions and process

Why the decisions mattered

  1. 01Build a consistent 5-7 minute episode structure around one human story
  2. 02Use a lean storyboard-to-edit workflow that could sustain regular delivery
  3. 03Connect broadcast episodes with social publishing and live activation
  4. 04Maintain recognisable titles and thumbnails across the series

What was delivered

What changed or was delivered

Created and directed more than 100 short-form documentary episodes for SuperSport, supported by a repeatable production and publishing system.