About
I make complex creative work easier to understand, align and produce.
My role is to find the central idea, give it a narrative and visual system, and help multidisciplinary teams move from ambition to clear decisions.
I am a multidisciplinary Senior Creative Director, Story Architect and AI Visual Director with more than 17 years across film, television, AAA games, live experiences and emerging technology.
My experience includes cinematic and storyboard work at Electronic Arts, action previsualisation for Marvel Studios, creating and directing more than 100 Lions4Life episodes for SuperSport, building an in-house content studio at TPN and recent cultural-destination concept development with HQ Worldwide Shows.
I am most useful early, when the brief is ambitious and the path is still unclear. I define the proposition, align narrative and visual language, build decision-ready presentations and give specialist teams a structure they can use.
My MA in Philosophy and research interests in AI ethics support a practical, human-centred approach to emerging tools: judgement, continuity and accountability remain with the creative team.
Core capabilities
What I bring to the room.
- 01Creative leadership and pitch architecture
- 02Experiential narrative and guest journeys
- 03Motion, VFX and cinematic previsualisation
- 04Human-led AI visual development
- 05Content formats and creative operations
- 06Team mentoring and cross-functional alignment