Visual R&D / Human-led AI
Generation is one step. Direction is the system.
I use generative tools to accelerate visual development while keeping authorship, cultural judgement, continuity and production accountability with the creative team.
AI-assisted concept-development image, art-directed by Michelle TasicMethod before imagery
Human judgement at every decision.
The value is not the volume of generated images. It is the ability to build a visual grammar, recognise what serves the brief, maintain continuity and give stakeholders material they can use.
AI Creative recruiting profileDirected methodology
From brief to production conversation
- 01
Brief
Define the audience, decision, cultural context and production question the work must answer.
- 02
Reference architecture
Separate source references, spatial cues, material language, cultural research and non-negotiable constraints.
- 03
Visual grammar
Set camera logic, scale, atmosphere, palette, movement and continuity before generating volume.
- 04
Controlled generation
Use human-authored prompts and image direction to explore within a bounded concept territory.
- 05
Critical selection
Reject novelty without narrative purpose; select for legibility, cultural judgement and production relevance.
- 06
Iteration and consistency
Correct composition, architecture, people, material behaviour and sequence continuity across frames.
- 07
Refinement
Composite, retouch and annotate keyframes so stakeholders can evaluate the intended idea rather than generation artifacts.
- 08
Executive presentation
Sequence the material around decisions, status and open production questions.
- 09
Production conversation
Translate visual intent into a useful discussion with spatial, technical, lighting, motion and delivery teams.
Evidence boundaries
What these images are - and are not.
The displayed HQ Worldwide Shows material is AI-assisted concept development art-directed by Michelle Tasic. It demonstrates visual-development thinking and sequence control. It is not presented as photography of approved or realised production.
Process files, prompt logs and confidential client source material are not published as substitutes for cleared evidence. The case studies show only material and role context that can be stated responsibly.
Reference and integrity policy
Human accountability extends to the inputs.
- I do not intentionally prompt to imitate living artists.
- Reference inputs are original, licensed, client-supplied or otherwise approved where controllable.
- Outputs are subject to human selection, continuity checks, refinement and explicit provenance labels.
- Confidential inputs remain private; published work is limited to cleared material.