HQ Worldwide Shows / Guggenheim Abu Dhabi / 2026
Onyx Cone Ceremonial Sequence
A six-beat concept sequence connecting architecture, atmosphere, light and aerial behaviour into one controlled ceremonial progression.
Read the caseAI Creative Direction / Human-led visual development
I direct generative systems with the same standards I bring to story, camera and production.
AI accelerates exploration. It does not replace the brief, cultural judgement, art direction, critical selection, compositing or accountability for what reaches the room.
Why this experience is relevant
The work is strongest when generation sits inside a controlled visual-development method rather than becoming the method itself.
- Reference architecture and visual grammar
- Controlled generation within clear concept territories
- Selection, iteration and sequence continuity
- Refinement for executive presentation and production conversation
Selected work / Roles stated clearly
Directed concept development and systems that teams can use.
HQ Worldwide Shows / Qiddiya Winter Season / 2026
A Destination Operating as One Authored World
A connected destination journey from arrival and orientation through discovery, participation, ceremony and night transformation.
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Verified outcomes
- 2×
- YouTube engagement within six months
- ~200%
- Social audience growth
- Established
- In-house livestream capability
TPN Credit Bureau / 2020-2022
In-House Content Studio and Audience Growth
An in-house production capability that doubled YouTube engagement within six months and grew social audiences by approximately 200%.
Read the caseHuman-led methodology