AI Creative Direction / Human-led visual development

I direct generative systems with the same standards I bring to story, camera and production.

AI accelerates exploration. It does not replace the brief, cultural judgement, art direction, critical selection, compositing or accountability for what reaches the room.

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Why this experience is relevant

The work is strongest when generation sits inside a controlled visual-development method rather than becoming the method itself.

Reference architecture and visual grammar
Controlled generation within clear concept territories
Selection, iteration and sequence continuity
Refinement for executive presentation and production conversation

Selected work / Provenance labelled

Directed concept development and systems that teams can use.

AI-assisted concept frame of a black ceremonial cone activating with controlled gold light beside Guggenheim Abu Dhabi

HQ Worldwide Shows / Guggenheim Abu Dhabi / 2026

Onyx Cone Ceremonial Sequence

A six-beat concept sequence connecting architecture, atmosphere, light and aerial behaviour into one controlled ceremonial progression.

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AI-assisted concept frame of a circular light ceremony above a winter gathering in the Qiddiya landscape

HQ Worldwide Shows / Qiddiya Winter Season / 2025-2026

A Destination Operating as One Authored World

A connected destination journey from arrival and orientation through discovery, participation, ceremony and night transformation.

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AI-assisted abstract visualisation of a modular livestream and digital distribution system in warm bronze light

AI-assisted representative illustration - not original historical material

Verified outcomes

2×: YouTube engagement within six months
~200%: Social audience growth
Established: In-house livestream capability

TPN Credit Bureau / 2020-2022

In-House Content Studio and Audience Growth

An in-house production capability that doubled YouTube engagement within six months and grew social audiences by approximately 200%.

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Human-led methodology

See where judgement enters the system.

Review Visual R&D

Discuss a senior role or project.

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