Senior Creative Director / Experiential / Cinematic Worldbuilding / Human-led AI

Experiential Creative Direction · Project-based

HQ Worldwide Shows

• Structured cinematic guest journeys and event narratives across Qiddiya Winter Season and Guggenheim Abu Dhabi concept development.
• Art-directed AI-assisted visual sequences to test scale, atmosphere, arrival, ceremony and day-to-night continuity.
• Translated visual development into presentation systems that clarified the proposition, project status and production questions for stakeholder discussion.

Independent Creative R&D / AI-Assisted Visual Development

Independent / Johannesburg

Developed self-initiated cinematic previsualisation, visual-development and motion workflows exploring human-led use of generative tools alongside postgraduate research.

Creative & Social Media Director

TPN Credit Bureau / Johannesburg

Led digital strategy, established an in-house livestream studio and mentored a cross-functional team. Doubled YouTube engagement within six months and grew social audiences by approximately 200%.

Co-founder & Creative Director

GreenSmile Productions / Johannesburg

Led concept, production and post-production for broadcast and digital originals. Managed 10+ creatives, budgets, schedules and sponsorship integration. Created and directed more than 100 Lions4Life episodes.

Previsualisation Artist · Contract

Marvel Studios / Los Angeles

Worked within the Iron Man 2 previsualisation pipeline, developing action blocking, camera choreography and sequence timing through iterative creative feedback.

Cinematic & Storyboard Artist

Electronic Arts / Los Angeles

Contributed cinematic and storyboard development, narrative beats, cutscene or trailer work, and VFX, GUI and HUD elements for Command & Conquer 3: Tiberium Wars (2007); created environment concepts and matte-painting guides for The Lord of the Rings: The Battle for Middle-earth II (2006).