Experiential Creative Direction

I turn destination-scale ambition into a guest journey teams can build around.

My experiential work connects proposition, story architecture, audience movement, visual language and production conversation - from arrival through participation, ceremony and transformation.

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Why this experience is relevant

Cinematic thinking is useful only when it explains what guests encounter, what teams must align and what decisions come next.

Destination and guest-journey architecture
Narrative progression across time and space
Executive-facing keyframes and presentation systems
Collaboration with visual, technical and production specialists

Selected work / Roles stated clearly

Guest journey, ceremonial sequence and repeatable live formats.

AI-assisted team concept visual of an unbuilt visitor centre on the Taif Escarpment at sunset

JSDC / Dragoman Marketing Management / 2025

Taif Escarpment — Designing the Journey Before the Destination Exists

A team-developed, pitch-winning concept for introducing the Taif Escarpment through one physical, human and digital visitor journey. The project remains unbuilt.

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AI-assisted concept frame of a circular light ceremony above a winter gathering in the Qiddiya landscape

HQ Worldwide Shows / Qiddiya Winter Season / 2026

A Destination Operating as One Authored World

A connected destination journey from arrival and orientation through discovery, participation, ceremony and night transformation.

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AI-assisted concept frame of a black ceremonial cone activating with controlled gold light beside Guggenheim Abu Dhabi

HQ Worldwide Shows / Guggenheim Abu Dhabi / 2026

Onyx Cone Ceremonial Sequence

A six-beat concept sequence connecting architecture, atmosphere, light and aerial behaviour into one controlled ceremonial progression.

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